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To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.
“My beauty boys @henryhallmusic @charlie_hall made this for me today, my last day of chemotherapy,” Louis-Dreyfus captioned the clip, in which her boys lip-sync […] After more than two decades on the small screen on notable shows including ER and The Good Wife, Julianna Margulies has earned fans worldwide.
However, her 9-year-old son, Kieran, isn’t one of them just yet.
The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
The program was complemented by a variety of digital, event and social activations.
From Rachel Brosnahan to Heidi Klum, see what the stars wore to 23rd Annual Critics’ Choice Awards hosted by Olivia Munn at the Barker Hangar in Santa Monica, California on Thursday, January 11, 2018.According to court documents obtained by Us, the actress, 48, has filed a petition to establish custody and child support. Jake Gyllenhaal shared that his friendship with late actor Heath Ledger really started due to a “mutual frustration.” In his latest profile for the February issue of GQ Australia, it was revealed that Gyllenhaal and Ledger — who passed away at the age of 28 in 2008 from an accidental overdose of prescription […] Julia Louis-Dreyfus has the sweetest support system.The Veep actress, 56, shared a video on Instagram on Thursday, January 11, that her sons Henry and Charlie recorded for her in honor of her last day of chemotherapy.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.